Attribution

Ad spend to booked patients

Checking

Failed CAPI events need attention

Meta leads per day, accepted marked

Leads Accepted day

All lead channels

Leads, accepted, spend, CPL

Campaign	Leads	Accepted	Spend	CPL

Campaign	Leads	Accepted	Accept rate	Spend	CPL

Date	Leads	Accepted	Accept rate	Spend	CPL

Lead	Country	Source	Campaign	Status	Created

Event	Lead	Campaign	Value	Status	Attempts	When

Name the Meta campaign exactly as the Campaign ID so spend auto-joins. fbclid and gclid are appended by the platform.

Destination URL

Geo

Channel

Treatment

Lang

Campaign ID → utm_campaign & Meta campaign name

Source → utm_source

Creative → utm_content

Variant → utm_term

Full URL

Params only

hmc-pipeline · reads agency-ops live · conversions fire to Meta CAPI on a 5-minute cadence

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