Attribution
Ad spend to booked patients
Checking
Acquisition trajectory
Meta leads per day, accepted marked
Leads Accepted day
Sources
All lead channels
Top campaigns
Leads, accepted, spend, CPL
| Campaign | Leads | Accepted | Spend | CPL |
|---|
Campaign performance
| Campaign | Leads | Accepted | Accept rate | Spend | CPL |
|---|
Campaign creatives
Map CDN banners/videos to creative slots. Sales gallery: martech.hmc.com.al/creatives
| Campaign | Slot | Kind | Note | Brief | URL |
|---|
Daily performance
| Date | Leads | Accepted | Accept rate | Spend | CPL |
|---|
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Campaign Link Builder
Name the Meta campaign exactly as the Campaign ID so spend auto-joins. fbclid and gclid are appended by the platform.
Users
Reset a password or 2FA. New credentials show once.
| User | Role | 2FA |
|---|
Status events
Choose which CRM lead statuses fire a Meta conversion event. Off by default — nothing sends until you enable it.
| Status | Leads | Send to Meta | Meta event name |
|---|
API Keys
Named, revocable keys for the three external integrations. Each raw key is shown once, at creation — copy it immediately.
| Category | Label | Key | Status | Created | Last used |
|---|
Leads & Accepted over time
Daily, current filter
Funnel
Lead → Accepted → Booked
By source
Share of filtered leads
By country
Top 8
By status
Current pipeline stage
Campaign performance
Filtered, sorted by leads
| Campaign | Leads | Accepted | Accept rate | Spend | CPL |
|---|
hmc-pipeline · reads agency-ops live · conversions fire to Meta CAPI on a 5-minute cadence